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Why should enterprises
avoid making it hard to
reach a human?
The basic reason is that it is costing the enterprises
more when they do this.
The only reason that
enterprises make it
difficult for a caller
to reach a customer
service representative
(CSR) is that they
believe that this is
saving them money. It
turns out they are wrong
on this. Attempting to
force a caller to use
self-service actually
ends up costing the call
center more money. Most
callers know before they
pick up the phone if
they would need to talk
to a human or can use
self-service.
Attempting to force
these callers that know
that they need to talk
to a CSR to use
self-service is a waste
of time, since they keep
insisting until they
finally are successful
in reaching a human.
The only thing that
putting barriers between
the caller and the CSR
accomplishes is to
irritate and frustrate
the caller and make the
cost of providing
service to these callers
much higher. The slight
cost saving obtained
from the forcing a few
callers to use
self-service is totally
swamped by attempting to
force people to use
self-service when it is
not appropriate for what
they are trying to do.
Studies
have shown that forcing
callers to use
self-service ends up
costing the enterprise
more. A free gethuman
ROI/Payback Period
Calculator is available for download that shows just how much this is costing
the enterprises that
make it difficult to
reach a CSR.
(please enter your name
in the text of the email
message when clicking on
the link).
http://www.vocalabs.com/resources/newsletter/newsletter22.html
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How do you find out if
your telephone
self-service is good or
not?
Most telephone
self-service
implementations are
disliked by callers.
The primary reason for
this is that they are
implemented badly.
Compliance to the
gethuman standard is a
reasonable measure of
how well a particular
telephone self-service
is implemented. For an
quick assessment of your
telephone self-service
implementation and
specific recommendations
on how to quickly make
it gethuman compliant go
to
Get Human Consulting
Services.
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Can I republish
information from
gethuman.com? Absolutely. The
gethuman™ logo, website
and content are
Copyright 2006-2008 by
Paul M. English. If you would like your
online readers to have
access to this information,
please just include a blurb
or article on your site,
with a link to gethuman.com
(vs. copying this
information onto your
website), since the
information on this website
is constantly updated based
on active use by millions of
consumers per month. Note
also that this website is
already hosted on high
performance, fault resistant
servers, and as such it does
not need to be "mirrored"
for reliability.
For printed copies: you
are not allowed to sell
any information obtained
from the gethuman.com
website, since I would like
this information to remain
free. For distributing your
own free printed copies of
this list, please include
the following copyright
notice: gethuman database
Copyright 2006-2008 by Paul
M. English, all rights
reserved. For info about copyright
law, see articles by and
links from
Erik Heels.
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How do I join your
mailing list and will I
receive spam?
We are a free,
consumer advocacy site.
We hate spam.
You do not have to
give us any information
to use our free site.
At your discretion,
you can decide to
rate a company, to
help us build, maintain
and publish statistics
as to the best and worst
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address and to accept a
cookie. You can decline,
but if you do confirm
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that info to cut down on
"ballot stuffing". Thus,
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ratings.
At your discretion,
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We will periodically
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How can I purchase
gethuman merchandise?
The gethuman.com
volunteers put together
an online shop so you
can help us spread the
word. We do not make any
profit from these items,
but instead list them at
cost from our storefront
provider (cafepress).
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How
were the grades in
the gethuman
database obtained:
The grades that are
shown in the gethuman
database when you rate a
customer service line
are totally based on an
assessment of how well
the customer service
line met the
gethuman standard.
To obtain the grades, we
called each of the
numbers shown a number
of times. We assessed
whether or not they met
the 10 gethuman
standards. They were
scored with a 10 or 0
for each item. If they
received a total score
of 59 or less, they were
given an F score, 60-69
received a D, 70-79
received a C, 80-89
received a B and 90-100
received an A score.
The get human compliance
for each of the 10
standards is pretty easy
to determine so the
results are quite
quantitative. It has
little to do with being
fair. They meet the
gethuman standards or
they do not. Note that
an F meant that they did
not meet at least half
of the gethuman
standards.
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How does this site
operate for free?
All
employees of gethuman
are volunteers.
Here's how we cover our
costs of running this
free service:
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We
allow Google to place
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defray the costs of
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service. Google decides
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i.e., which ones our
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these ads, it
generates revenue
for us. Google
also displays a
search box on our
page. When users
search using this
search, we receive
revenue.
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We also have
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If you like the
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As long as we
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volunteering our
time keeping the
website up-to-date!
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Are all of the
up-front statements
really necessary when I
reach an automated
telephone service?
The only up-front
greeting that is
necessary is one that
identifies the name of
the organization.
Virtually all of the
others just irritate and
waste the callers time.
They waste additional
company money by
increasing telephone
toll charges and having
callers hang up when
they get tired of
listening to these
mindless and unnecessary
messages. A human would
never say any of them.
Why would you have a
machine say them?
Click to view the
Translation guide for
some of the common IVR
messages.
If
you have any questions,
contact us.
Website and content are Copyright 2006-8 by Paul English
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